GSG will analyze
market conditions, economic and demographic factors, and site conditions to
determine their impact on a potential project. GSG will utilize both primary and
secondary data sources to analyze the subject area’s demand for additional
rooms. Research will also include local interviews with area representatives
from a variety of public and private sector organizations. The Report will
include primary data and input regarding the overall feasibility of the project
today and will analyze the potential for future growth in demand in the subject
The GSG Market
Feasibility Study Report will address the estimated operating performance of a
potential project and will provide recommendations as to the size and scope of
the potential development. The report provides prospective owners, investors,
operators and lenders with a snapshot of the overall feasibility of the
potential project based on market conditions at the time of the study.
According to Darrell
Gardner, Executive Director of the Marceline IDA, It is important for the
community to ascertain the needs of the local businesses and to ensure the
necessary accommodations available to support their efforts. Gardner added that
many of the community's larger employers require sleeping accommodations to host
out of town employees, vendors and customers as well as the need for additional
meeting space for meetings or training etc.
“There is a high
level of corporate and commercial demand in our area and it is important that
our hotels provide safe and clean accommodations that include the necessary
technology to meet these needs,” said Gardner. “If not, the communities and the
local merchants will lose hotel stays and subsequent guest spending to other
study is being funded as a joint effort by the IDA and the City of Marceline
through its economic development budget.
Once completed, the Feasibility Study will be used to evaluate market demand and
attract new investments as necessary.
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