Downtown Marceline and the City of Marceline, in
conjunction with the Missouri Main Street Connection (MMSC), will present the
Marceline Community Master Plan to the public from 5:30 – 8:30 pm on February
21, 2018 at the Marceline Masonic Lodge. The public is encouraged to
attend this historic event. Food will be served beginning at 5:00 pm.
The Marceline Community Master Plan initiative began
in March 2016 when MMSC approached Downtown Marceline. MMSC proposed to enter
into a master plan process to help the city of Marceline establish a community
vision and develop our local identity, including who we are as a community,
where we want to go, and how we plan to get there.
Marceline supported the ideas proposed by MMSC and spent several months raising
funds for the initiative. In October 2016, after securing stakeholder
funding agreements with The National Main Street Center, Missouri Main Street
Connection, Linn County, Marceline Area Chamber of Commerce and Downtown
Marceline, the idea was brought before Marceline City Council, who agreed to
become the major stakeholder by funding 50% of the initiative.
Having secured the funding for the community master
plan, experts in various fields of community development visited Marceline from
February 27-March 2. A town hall meeting was held on March 1 and attended by 100
citizens who listened to a presentation that explained the scope of the plan
before participating in a community visioning session. In June of 2017,
Downtown Marceline received a three month action plan that called for each of
the four Downtown Marceline committees to execute specific community projects.
Following the three-month project, a preliminary report was prepared by the
visitation team and presented to Downtown Marceline.
three more visits were made to the community by visitation teams from across the
country, specialists who focus on economic development, lodging and
accommodation, city landscaping, building architecture, as well as branding and
marketing. In the visits, team members met with City of Marceline
officials as well as business and property owners. In December, representatives
of Missouri Main Street Connection provided a final report to the Marceline City
Council and Downtown Marceline board of directors on the project status and
announced a final presentation to be made to the public in February 2018.
Marceline’s unique qualities were recognized by
Missouri Main Street Connection and the National Main Street Center, who felt
that a vision and plan could be created for the revitalization of the town.
Through the process, the state and national Main Street organizations became
stakeholders in the venture, something that has never before happened.
“Few rural communities have the diversity in
manufacturing, agriculture and tourism that Marceline has and we can take
advantage of those attributes to bring more economic vitality to our community,“
said Michael Olinger, Executive Director, Downtown Marceline. “These same
attributes are what the National and State organizations felt made our community
special, and it peaked their interest in working with us.”
Olinger further stated, “as a result of the
partnership among the various groups Marceline was able to amass a wealth of
talent in the teams that have been working with us. Many of them have worked on
over 500 communities and some even doing projects overseas.”
Visitation teams thus far are:
Norma Ramirez de Miess, National Main Street Center – Organization &
Jim Thompson, Iowa Main Street – Economic Vitality
Randy Wilson, Community Design Solutions – Building Architecture &Design
Bridgette Kelch, Downtown Washington Inc. – Promotions and Historic
Andy Kalback, Landscape Architect
Ben Muldrow, Branding and Marketing
Bob Lewis, Accommodations, Lodging and Economic Development
Gayla Roten, Missouri Main Street Connection – Resource & Plan Development –
Keith Winge, Missouri Main Street Connection – Marketing & Implementation –
Profiles of the above individuals are available by contacting Michael Olinger.
The final products contained within the Community
Plan will be the concept renderings, identified funding sources, new brand logos
for the respective organizations and a master brand marketing logo with brand
guidelines. Upon receipt of the new plan, the City of Marceline will formally
adopt it via an ordinance on February 26, 2018 at 5:30 pm during its regular
Following the adoption of the Community Master Plan
the next six-month phase will be centered on identifying sources of funding such
as grants and other means that will help finance near term and long term
development and revitalization.
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